is a visionary leader who has pioneered major cultural movements in the fashion industry for more than 25 years. Her unparalleled expertise in the luxury market has led her to create daring business concepts and retail revolutions.
In 2010, Sandy co-founded MadaLuxe Group with her son, Adam Freede. Serving as CEO of the company, Sandy built close relationships with luxury fashion's most respected players, establishing unprecedented industry access and solidifying MadaLuxe as North America's largest distributor of luxury fashion. After 8 years of astounding growth, Sandy stepped aside from her role to usher in an exciting new era with Adam as the company's CEO.
Today, Sandy is Executive Chairman of MadaLuxe Group. In her current role, Sandy continues to trailblaze innovative business ventures that drive the company forward. Splitting her time between Lugano, Milan, New York, Paris, and Los Angeles, Sandy is the trusted partner for Europe's most iconic fashion maisons. From investing in brands to launching new direct-to-consumer concepts, Sandy is a visionary force behind the company's triumphs.
Sandy's intense passion to create change filters into everything she does. As an avid supporter of children in need, Sandy is a major donor to multiple non-profits. She has been actively involved with the prestigious World of Children organization for over fifteen years, serving as a member of the board of governors. Sandy also supports Tikva Children's Home, where she has served as a board member for over fifteen years.