New York-based “luxury platform” Madaluxe Group has acquired a majority holding in six-year-old Tequila brand Enemigo.
The purchase, for an undisclosed sum. is the first by the company’s MadaLuxe Spirits division. Enemigo, which was founded by Robin Clough, Sebastian Gonzalez and Max Davies-Gilbert, was identified after what group co-founder Sandy Sholl described as a search that was conducted “very carefully”, to “find the … best-quality premium tequila available in the market”.
Clough, Gonzalez and Davies-Gilbert will jointly retain a stake and remain with the business post-transaction.
“We have always been committed to a product-first strategy,” said Davies-Gilbert. “Having access to MadaLuxe Group’s knowledge, network and resources will allow us on the founding team to make the best use of our own respective business ties in the UK, the US and Mexico as we … expand our presence in the most prestigious hospitality venues across the world.”
Enemigo debuted in the UK in 2017 before expanding to the US a year later. According to Madaluxe’s website, the brand is scheduled to roll out to Mexico “toward the end of 2023”.
Today, the brand portfolio features Añejo Cristalino 89 and Extra Añejo 00, both produced using blue weber agave and matured in “custom-made” American oak barrels.
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