MadaLuxe Group is a multi-faceted luxury house and North America’s largest distributor of premier European brands that harnesses the power of technology to drive innovation towards a sustainable future.
MadaLuxe Group is committed to ushering in a more sustainable future for our industry and our planet. We innovate and invest in new technologies that conserve resources, reduce carbon emissions, and promote circularity in fashion and beyond. The MadaLuxe Group business model is based on a framework around circularity and enduring fashion which involves the resale of luxury goods.
“We are excited to receive the Butterfly Mark, as it helps validate our commitment to the planet. The reality is that we all have a responsibility to do as much as we can, as quickly as we can, to drive toward a fully sustainable future in fashion.” -Adam Freede, CEO
“We believe that we must all join hands and walk into a sustainable future together. We are fortunate enough to be positioned to lead by example. Positive Luxury’s Butterfly Mark represents the gold standard in educating companies from awareness to execution. It is a testament to our company’s dedication to effect change by continuing to fight this mandatory battle in saving the planet that we love and call home.” -Sandy Sholl, Co-Founder & Executive Chairperson
“Recognizing the urgency of our climate crisis and the fashion industry’s major role in contributing to pollution and climate change, we are committed to doing the hard work and making a significant shift to a sustainable future. We look to Positive Luxury’s expertise in the luxury fashion space related to ESG and we are first movers in pushing the envelope when it comes to technology and innovation promoting a sustainable and circular economy.”
Case Logistics
100% – The majority of MadaLuxe Group’s impact comes from their distributing and shipping of goods. As such, their company policy which supports the transition of inbound and outbound shipping to be transported via the lowest impact methods is key to reduce their transportation carbon emissions. On their journey, MadaLuxe Group has partnered with forward-thinking couriers, and is researching more innovative methods of transportation and digitisation of their entire operations.
79% – MadaLuxe’s The Jaunt, their direct-to-consumer e-commerce business, has undertaken extensive research on their packaging, THrough a formal assessment, they have reduced the environmental impact of this area within their business. By printing with water and soy-based inks, producing cardboard boxes from 90% post-consumer waste recycled material that are FSC certified, they are operating with sustainability front of mind. To help educate the consumer, they have included a QR code that can be scanned to find out details on their sustainability journey.
78% – As a distributor and warehouse operator, Health, Safety & Wellbeing is a material risk for MadaLuxe Group. Due to this they operate with a stringent health & safety policy that includes monthly training for all warehouse employees and senior management. MadaLuxe’s warehouse employees and senior management. MadaLuxe’s warehouse staffing agency, ACS Staffing, aslo documents risks and corrective actions to ensure they operate at the highest level.
60% – MadaLuxe has an extensive community involvement strategy that spans local culture, skill development, social investment and more. During the emergency humanitarian crisis in Ukraine, their family foundation, COmmonTerra, joined forces with Tivka to help successfully bring 300 children and their families out of Ukraine to Romania. The most recent activation partnered with Artolution, launching a large-scale mural project for children and teens in the underserved and marginalized community of Watts in South Los Angeles. They will be launching other programs, as well as ensuring long-term empowerment for the families of these communities.
Where Next?
MadaLuxe Group’s entire ethos is based around sustainability and making all decisions with this at the top of mind. While we have implemented some major changes within our organization, we’re big proponents of long-term impact through digitization, and technology to help mitigate the impacts of climate change. We will continue to promote inclusivity and diversity through our community programs that empower and educate our youth.